The Challenge
Create a campaign that highlights the nearly universal availability of Netflix.
The Insight
The proliferation of tablets and mobile devices has expanded to people of all ages, not just the young and tech savvy. Many who are new to these devices are unaware of, or overlook, the fact that Netflix is available nearly anywhere with an internet connection.
The Solution
An out-of-home campaign that shows, no matter where you are, you can always be watching.
Out of Home: Placed in travel hubs and high-traffic areas, commuters are reminded that Netflix is available wherever they go. The bold design reinforces Netfilx’s market dominance.
Out of Home: Placed in travel hubs and high-traffic areas, commuters are reminded that Netflix is available wherever they go. The bold design reinforces Netfilx’s market dominance.
Out of Home: Placed in travel hubs and high-traffic areas, commuters are reminded that Netflix is available wherever they go. The bold design reinforces Netfilx’s market dominance.
Mobile App: Mobile game based on 6° of Kevin Bacon. Users can add movies to their queue, stream movies instantly or search for movies starring the actors featured during each round.